One of my favorite TV shows, 30 Rock, returns tonight. Despite winning a slew of Emmy awards, high-marks from almost every reviewer in the business, the show has low ratings.Hopefully, the success of the show's star and creator on SNL recently will translate into bigger ratings... but I doubt it. The show is too smart, too slick for a a large chunk of the TV viewing audience.
But if you're here, reading this blog, you're smart/cool enough to get this show, so you should watch.
You'll thank me later, I swear.
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