One of my favorite TV shows, 30 Rock, returns tonight. Despite winning a slew of Emmy awards, high-marks from almost every reviewer in the business, the show has low ratings.
Hopefully, the success of the show's star and creator on SNL recently will translate into bigger ratings... but I doubt it. The show is too smart, too slick for a a large chunk of the TV viewing audience.
But if you're here, reading this blog, you're smart/cool enough to get this show, so you should watch.
You'll thank me later, I swear.