I'll admit to watching NBC's Olympic coverage. Several hours, in fact. And as much as I enjoyed watching the US Men's Gymnastic team, I couldn't help shake the feeling that NBC was wasting a golden opportunity. They broke into prime-time programming on NBC, MSNBC, CNBC and USA for things like:
boxing between 'Stans" (you know, Uzbekistan, etc.)
the fifth of six hours of cycling
While saving things like soccer and beach volleyball for the "off" hours.