As I've blogged in the past, TNT's The Closer has claimed to be, "the most watched basic cable show of all time." What I didn't say, is how much posturing and puffery like this fails to impress me. No, let's be truthful - it annoys the crap out of me.
First of all, this type of advertising (also used in marketing movies) is just plain ol' lame. I mean, if you don't want to see a film or TV show, will the fact that it did well in the ratings or box office change your mind about wanting to see it? I don't know about you, but the "success" of a project does not change my mind... if I have no interest in seeing something, it doesn't matter how well it does, or how many people it dupes into watching it. (I mean, I despised every minute of Titanic, but that won several awards and made millions of dollars... which didn't make me like it any more.)
Well, at least now, I can rest a little easier. It seems as though TNT's The Closer has been knocked off its pedestal by Disney's High School Musical 2. While I don't care for this particular brand of entertainment (the music is too canned for my tastes), I'm happy to see Disney isn't trying to brag or cash in on this record-breaking event.